Case Studies
Projects Overview
Zara Girl
Industry: Beauty
Objective: Raise brand awareness and boost sales through targeted email marketing campaigns.
Approach:
Storytelling: Emphasized the brand’s mission and unique story, focusing on the clean, fair-trade ingredients and the empowering vision of natural beauty.
Product Highlighting: Created engaging content showcasing the benefits and ingredients of Silktage’s products, aligning with the brand’s values of sustainability and ethical beauty.
Results:
1. Increased open rates by 10%
2. Boosted click-through rates by 15%
3. Achieved an increase in sales within the first three months
Alexandra
Industry: Fashion
Objective: Increase online sales and customer engagement through effective email marketing strategies.
Approach:
Promotional Campaigns: Developed eye-catching email campaigns featuring best sellers, new arrivals, and activewear, targeting fashion enthusiasts.
Seasonal Promotions: Ran targeted campaigns for seasonal collections, like lounge and active wear, creating a sense of urgency with limited-time offers.
Results:
1. Increased click-through rates by 11%
2. Boosted sales conversion rates
3. Achieved an increase in repeat customers within the first three months
